Erika Pope

Owner + Partner

erika

Growing up as a military brat, travel was a way of life for me and my family. By the time I graduated from college, I’d moved from state to state eight times and visited umpteen countries.

The fact that I ended up living permanently in Las Vegas, one of the world’s tourism capitals, and working in the tourism industry doesn’t seem all that much of a surprise. Eight years at the Las Vegas Convention and Visitors Authority’s public relations office added countless stamps to my passport and gave me an appreciation for the vastness and dynamism of the tourism industry, represented not only by my home city, but also around the world. I love the inherent excitement of the travel industry as a whole, as well as the sense of community, culture and overall opportunity that’s blossoming here in Las Vegas right now. Personally and professionally, I’m pleased to be part of such a vibrant landscape.

BIO SNAPSHOT

Total years of experience: 25

What I like most about PR: Crafting the most interesting story line possible about a client and then seeing it told to the masses by a great reporter working for a prestigious media outlet.

Career highlights:

  • After receiving a master’s degree in art history and the extensive writing practice that came with it, I worked as a freelance writer and delivered radio commentary about art, culture and lifestyle topics for 10-plus years. When I have time, I still enjoy contributing to local culture publications.
  • One of the most enjoyable and quirky parts of my job at the Las Vegas Convention and Visitors Authority entailed traveling the world with showgirls and Elvis impersonators, touting Las Vegas.
  • When working as publicist for a major culinary festival in Las Vegas, I once found myself called upon to resurrect my college French while on a cozy, 60-story elevator ride with world-renowned chefs Joël Robuchon, Hubert Keller, Pierre Gagnaire, Guy Savoy and Alain Ducasse.

Personal credo: PR is far from being rocket science, but you have to be willing to think it through.